Influence Cycle
Test and Learn, not Fire and Forget.
Our pressure-tested process is delivered through white-glove client service which consistently yields best-in-class results and does so in a highly compliant manner that enables our clients to effectively exert, earn and measure influence.
Research
We leverage data and insights to better define and understand the issue, the audience, the challenge and the opportunity.
Create
Pundit will develop and execute a creative strategy and content plan that couples audience insights with client KPIs. Creative and Content will be optimized for the target audience’s media consumption habits.
Distribute
The Media strategy will test combinations of channels and audiences to create a baseline for media and content performance benchmarking.
Measure
At Pundit, our focus is on engagement. Strong engagement metrics tell us we’ve connected the dots on media strategy, audience and content. Understanding the key engagement metrics, based on your campaign goals, we ensure that the program is designed to capture that data which is vital for a successful campaign.
Optimize
Through to our test and learn approach, we’ll put the resulting data to work and re-invest in the top performing combinations of channel, audience and content. This ensures we’re optimizing performance based on campaign KPIs.