Leadership
Pundit Media represents the culmination of 40+ years of experience driven by a mutual passion for media, its influence on policy and politics and the tireless pursuit of performance.
Yuri Machado
Partner, Co-founder + Media Consultant
As co-founder of Healthing.ca and Pundit Media, Yuri currently holds the partner position of Head of Healthcare and vertical integration for Postmedia Inc. His 20+ year career in the advertising industry has helped drive his entrepreneurial passion for media and developing business strategies.
Yuri was responsible for driving strategic imperatives for Postmedia which included– pioneering the integrated approach to results- based campaigns for Postmedia’s largest clients. This was accomplished through the formation of an internal agency called 3i (Ideas, Integration, Implementation) that produced measured ROI campaigns through ‘surgical’ project management and a great partner experience. He also launched the commercial content strategy for the company from platform integration to process and promotion.
Most recently Yuri’s focus has been in leading a vertical sector integration strategy into Tier 1 Media companies through a MAS (Media as a Service) model. The first two integrations tackle the complex sectors of Healthcare and Politics.
Marcus Strong
Partner, Co-founder
Marcus’s experience integrating content, creative and media into business and consumer marketing campaigns spans 20+ years. Marcus’ career in news media includes leading the commercial media and content strategy at both Postmedia and (most recently) Torstar from the introduction of media monetization models to content amplification, measurement and optimization on social media platforms.
Between senior roles at Postmedia, Marcus would spend a number of years agency-side at branded content agency Redwood Communications and as principal at boutique start-up, Liberty Street Design.
Marcus would rejoin friend and former colleague Yuri, to help scale Postmedia’s internal agency 3i and later help lead the successful go-to-market for Postmedia’s CAS (Content as a Service) strategy with the launch of Content Works.
The founding of Pundit Media not only represents an exciting opportunity to put Marcus’s experience to task in the highly specialized Policy and Politics vertical, but a reunion (again) with former colleague Yuri will surely mean developing and testing new media models with a roster of forward-thinking clientele.